Have you ever found yourself in this scenario?
You are doing your best to manage a crazy and busy schedule that includes work, family, errands, etc. You understand … You have been there. You know you need to stay on top of your regularly scheduled tire and automotive service maintenance, but who has time to rotate their tires every 6,000 miles and change their oil every 3,000 miles?
This scenario is a real life situation experienced by an actual Best-One customer. Let’s find out why choosing Best-One was the right move for this customer.
Service means a lot these days. It means you – the customer:
• Are made to feel important
• Your transactions are handled in a timely fashion
• Have information that you need at your fingertips
• Can wait on your vehicle in a pleasant environment
• Are treated right
• And, the list goes on!
Providing great service for our customers is a HUGE job, but we are equipped and determined to do just that! We recognize that every customer’s need is different. Best-One has taken steps to equip our organization to handle each customer whether online, on the phone or in the store to the very best of our ability.
We recently constructed a brand new website offering many features and benefits to help diagnosis and answer questions related to your vehicle. From the comfort of your own home, you can access diagnostic indicators, read articles about commonly asked questions, find tires and wheels to fit your vehicle, easily locate Best-One locations near you, find coupons and discounts and the list goes on.
For those customers who choose to give us a call, this is our opportunity to get you to come into our location. We want your business! We have guided our sales associates through in-depth training and testing. They have been instructed on how to best handle your calls and meet your needs.
What is “SBE”?
“Service Beyond Expectation” is a terminology our associates are expected to display on a daily basis. In the scenario above, the busy mom who doesn’t have time to come into her local Best-One location and wait 45 minutes to complete her regularly scheduled maintenance. She knows that all she has to do is call her local Best-One retailer when she is ready for maintenance work to be performed and this particular location will make the short 2 minute drive to her workplace, pick up and then deliver her car back to her once the work has been completed. This is what “SBE” looks like to her.
For other customers, SBE could be:
• A greeting at the door
• Maybe popcorn while you wait
• A friendly smile from a sales representative to ease the apprehension of someone about to make their first tire purchase.
We know that each customer who enters the door of a Best-One location has a different need than the next. Each day our locations meet thousands of different customer needs.
Although a day at a Best-One location in Monroe, IN looks very different than a day in Jackson, TN, we are all there for the same reason: the customer … YOU!
Next time you have to decide where you will be getting your tire or automotive service performed, remember the satisfied customer you met at the start of this article, and let us add your story to the list of those who decided to “Choose Best-One!”
By Lindsey Beer, Best-One® Tire & Service Expert Panelist